I have seen this on a few blogs now, and I rely very heavily on other small businesses for many things, from personal purchases such as ornaments and hair accessories, to logos and business buys. I want to start showing my appreciation for the other small businesses that I use and that inspire me. I am starting off with someone who I see quite a lot of on Facebook, and I LOVE seeing her new makes, I also bought a fairy from her at Christmas for the tree which was beautiful!
All throughout my re-branding I have thought about what I wanted to use for advertising my business. Online adverts, print, business cards and social networking are all options and I needed to think about what would work and what wouldn’t.
The first thing I thought about was the medium I have been using since I started my business – Social networking. It is an easy, free and quick way to share your work and can allow images to travel between people very quickly. Going viral is one of the best things about the internet, and while being internet famous doesn’t ensure bookings, you are more likely to get bookings when you are being shown to a larger audience. I also like that it allows your audience to look into your lives and see what you are doing behind the scenes. It’s personal to whatever you like and you can create your own online business persona.
The next important thing that I knew I wanted was Business cards, they are professional, nice looking and a very common and productive way to network. I like that they are small and can fit in purses or wallets but big enough to have good sized logos and designs on to catch people’s attention. You can also fit a good amount of information and contact number on. My Business cards are from MOO.com.
Flyers are also another staple for advertising. I feel that with flyers you can add a lot more information and any information that may be only valid for a certain amount of time such as a discount offer. They are big enough to catch people’s attention and you can display your artwork in print form which is usually nicer than the web.
A little luxury but not a must have that I also invested in was a couple of car magnets. They are square magnets that you can attach to your car and advertise your business. I like the idea of these because it is a good was to display your artwork and plenty of information including contact details. I work part time as well as being a photographer so I thought this would be a great way to advertise my business while my car is sat in the work car park all day!
Finally, as a photographer, a website is SO important. It is pretty much the number one way that clients will view your work. The site needs to look good, be easy to use and be quick to use. Other requirements are large images, high quality and good information to ensure that your clients take away everything they may need from your site.
Do you advertise all these different ways? Which is your most successful way of advertising?